We definitely are in uncertain times with the COVID-19 outbreak, and we are not sure how long this will last. When this is behind us you don’t want to be playing catch-up to your competitors who did advertise. Do you need to make adjustments in your marketing strategy? Yes! Do your messages need to be sensitive to what everyone is going through right now? Yes! Do you just need to pause your adverting? NO!
Now is the time to focus on building your brand awareness with your target audience. You need to also realize that more so during this time than ever, folks are on their phones and other electronic devices. You possibly need to shift some of your marketing efforts to communicate to this audience. Be sincere and sensitive with your advertising message. Let everyone know that you genuinely care about the community you are a part of and the people you serve.